The analytics section tracks campaign performance at both the high level and the step-by-step level, so it's easy to understand what's happening across the entire sequence and where results are coming from.
At the campaign level, it shows the current status (active/paused), overall sequence volume (how many leads entered the sequence), and whether open rate and click rate tracking are enabled or disabled. It also tracks bottom-line outcomes—opportunities created (with associated value) and conversions (with associated value)—so reporting stays tied to pipeline impact, not just activity.
At the step level, the dashboard breaks down performance for each step in the sequence and tracks:
- Sent (delivery volume per step)
- Opened (if open tracking is enabled)
- Replied (reply count and reply rate)
- Clicked (if click tracking is enabled)
- Opportunities (opportunities attributed to that step)
If A/B testing is used, it also separates results by variant (e.g., Step 1A vs Step 1B), making it easy to compare messaging performance and identify which version is producing stronger replies and pipeline outcomes.